David L. Lawrence Convention Center
Ad + Plantable Bookmark
Located in downtown Pittsburgh, the David L. Lawrence Convention Center is the first “green” convention center in the world, and the only meeting venue to be awarded the Gold LEED® Certification by the US Green Building Council. This unique ad + bookmark was designed to be placed in Tradeshow Week magazine to both promote the Convention Center and the Greenfirst website. The bookmark, afixed to the ad and extending past the top edge of the ad, was printed on plantable paper with soy-based inks. When planted in the ground, the seeds embedded in the paper will grow into wildflowers.